About

Who are you?

I'm Simon. I'm British (as English as they come). I'm late 30s. I live in Cambridge with a lovely wife and a lovely baby daughter. I'm very middle class. You can fill in the gaps from the rest of the site.

Why's it called more?

I just like the sound of it. I've decided that my global brand name (behind which lurks the shadowy and secretive DringCorp organisation) is "more". The starting point is this website, next will be a nightclub, a range of bars, a confectionery and weaponry line and so on, until eventually the whole world asks only for more and I am your master.

Chances are it'll stay at just the website.

Why's the domain name worldofmore.com?

Unsurprisingly, when I looked, more.com had already gone, as had more.net, more.org etc. etc. and I didn't think I'd have much of a case for arbitration or litigation. worldofmore seemed like a good alternative. Plus it's got potential to let me get bought out further down the line should e.g. WHSmiths rebrand as worldofmore.

So is it more or worldofmore?

Dunno, pick whichever you'd prefer.